Home Furnishing Industry Internet Industry Research Report

With the change in market direction, the trend of online and offline integration in the home furnishing industry is accelerating. Consumers are increasingly demanding home logistics services, shifting from extensive management to refined management. As emerging technologies such as big data, cloud computing, and artificial intelligence continue to penetrate into home furnishing companies, the proportion of China’s Internet home decoration in the entire residential decoration market has increased from 12% in 2016 to 20% in 2020. From the perspective of consumer purchasing channel preferences, only 30% of users purchase purely offline. Combining online and offline selection and purchasing has become a mainstream trend. The trend of online and offline integration in the home furnishing industry is becoming more and more significant.

As the trend of online and offline integration in the home furnishing industry accelerates, the home furnishing industry’s digital transformation and the service requirements of the industrial chain logistics link have reached a new level. The original extensive management can no longer meet the new needs in the digital transformation process. The home furnishing industry Supply chain moves towards refined management